From Zero to Hero: How We Built a Pipeline for a CPaaS Startup

Communications Platform as a Service (CPaaS)

Client Overview

[Client Name] is a rapidly growing CPaaS company offering innovative communication solutions for businesses of all sizes.

Engagement Objectives

  • Boost Brand Awareness & Visibility: Increase brand recognition and establish [Client Name] as a leading CPaaS provider.
  • Generate High-Quality Leads: Attract qualified prospects interested in their communication platform.
  • Strengthen Sales Pipeline: Provide the sales team with a steady flow of qualified leads for efficient conversion.

Solutions

We deployed a two-pronged strategy to address [Client Name]'s challenges:

  • Targeted Webinars: We designed and executed engaging webinars focused on key industry trends and the benefits of using [Client Name]'s CPaaS platform. These webinars effectively showcased their expertise, generated leads, and built brand awareness.
  • Appointment Generation: We implemented a multi-channel campaign to generate appointments for the sales team. This included targeted outreach, lead nurturing, and utilizing a lead scoring system to ensure the sales team only engaged with qualified leads.

Outcomes

  • 200% Increase in Qualified Leads: Our webinar and appointment generation campaign delivered a significant increase in research qualified leads and BANT leads.
  • 30% Growth in Sales Pipeline: The generated leads resulted in a substantial increase in sales pipeline activity, providing [Client Name]'s sales team with a healthy funnel for conversion.
  • Enhanced Brand Recall: The impactful webinars and targeted content increased brand visibility and recognition within the CPaaS market.

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