From Stagnant Pipeline to Sales Explosion: How Imocha Achieved Growth with Targeted Lead Generation

HR Tech (Talent Assessment)

Client Overview

Imocha is a leading HR Tech company specializing in Talent Assessment solutions, serving businesses of all sizes to streamline their hiring process.

Engagement Objectives

  • Boost Lead Generation: Generate a consistent flow of high-quality leads through effective marketing strategies.
  • Improve Sales Team Efficiency: Provide the sales team with qualified leads to convert into paying customers.
  • Increase Brand Awareness: Elevate Imocha's visibility and recognition among potential clients in the HR Tech sector.

Solutions

To address Imocha's challenges, we implemented a tailored lead generation strategy that combined content syndication and targeted surveys.

Content Syndication: We leveraged our network of industry publications and websites to distribute valuable content related to talent assessment and HR Tech trends. This attracted qualified prospects seeking solutions to their hiring challenges, generating a steady flow of high-quality leads.

Surveys: We designed and deployed engaging surveys to gather valuable insights from potential clients, identifying their specific pain points and needs. This data allowed us to identify and qualify leads with a high probability of conversion, providing the sales team with a pipeline of warm prospects.

Outcomes

Our lead generation efforts yielded remarkable results for Imocha:

  • 300% increase in qualified leads generated within the first three months of implementation.
  • 50% conversion rate from qualified leads to sales opportunities, demonstrating the effectiveness of our targeting and lead quality.
  • 15% increase in brand awareness through targeted content syndication and social media engagement.
  • Significant pipeline growth with a continuous flow of high-quality leads, enabling Imocha to achieve sustainable growth.

Imocha's success story demonstrates the power of targeted lead generation solutions. By combining content syndication and survey-driven lead qualification, we were able to overcome their key challenges and drive significant growth, establishing them as a leading player in the HR Tech landscape.

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