• Increase brand awareness and visibility within the target market.
• Develop a robust lead generation strategy to generate high-quality leads.
• Build a strong and active pipeline of qualified leads for sales conversion.

To address Ciklum's challenges, we implemented a multi-pronged approach combining content syndication and survey-based lead capture. We crafted compelling content showcasing Ciklum's expertise and value proposition, distributing it across relevant industry platforms and publications. This strategy effectively boosted their online presence and brand recognition. Simultaneously, we deployed targeted surveys to gather valuable insights into potential clients' needs and pain points. The surveys, designed to generate qualified leads, were strategically placed within the content distribution network, ensuring maximum reach and engagement.

The integrated strategy yielded impressive results:

• Brand Awareness: Content syndication led to a 35% increase in website traffic and a 20% rise in brand mentions within relevant industry publications.
• Lead Generation: Survey-based lead capture resulted in a 40% increase in qualified leads, generating a strong pipeline of SQLs (Sales Qualified Leads).
• Pipeline Growth: The combined effort resulted in a 50% increase in the overall pipeline, providing a significant boost to Ciklum's sales efforts.

The successful implementation of this strategy demonstrates the effectiveness of a holistic approach to lead generation, focusing on both brand building and targeted lead capture. Ciklum now enjoys enhanced brand visibility, a robust pipeline, and a strong foundation for continued growth.