An Indian Artificial Intelligence technology company, providing AI video graphics, Content and Digital Media services.
To enhance TOCH’s In-video Ads, Multi-streaming Platform, Key Moments and Highlights revenue stream by content syndication and attracting the necessary traffic to the webinars.
· To submit 4 whitepapers and conduct 3 webinars for the client to generate opportunities.
· To submit intelligence on client’s specific market by conducting primaries to generate “research” driven assets.
Security and privacy concerns for confidential data.
Findings
⢠Technological advancements and changing consumer behaviour have propelled the advertisers to adopt the new ways of in-video advertising. There is a growing trend amongst individuals to adopt visual media via platforms other than traditional cable and satellite TVs.
⢠Non-conventional platforms, such as, Over the Top (OTT) media platforms, and social media applications are enabling advertisers to enhance their service delivery methodologies to offer.
new revenue channels for marketers and broadcasters. In addition, these digital video contents are programmed to run on various platforms and in several formats to ensure maximum reach, thus enabling a better engagement rate.
⢠With the introduction of new platforms and formats, the popularity of in-video advertising are increasing. According to the Interactive Advertising Bureau (IAB), the expenses are allocated to mobile and desktop advertising, amounting to almost two-thirds of the total advertising budget for video ads.
⢠Rising innovation of new methods including vertical filming and 360ð digital videos is providing significant opportunities for the growth of the market for in-video advertising market.
Content Syndication
÷ Whitepapers, blogs,
÷ and syndicate report marketing collaterals were published to generate traffic on client offering related to In-video Ads, Multi-streaming Platform, and Key Moments and Highlights keywords ÷ https://www.alltheresearch.com/white-paper/less-is-more-monetizing-the-shorter-attention-span-of-customers ÷ https://www.alltheresearch.com/white-paper/bite-size-video-use-of-artificial-intelligence-to-amplify-customer-engagement.
÷ 15 Paid PR channels were used to promote content on global platforms
Email Marketing
÷ Human verified contact database of 6683 was targeted for email campaigns.
÷ Google analytics and AdWords were used to tap right set of âÂÂkeywordsâ which are searched along with In-video Ads, Multi-streaming Platform, and Key Moments and Highlights.
÷ Persona-wise pain point/challenge and Google analytics driven email pitch was used to generate response.
⢠In duration of 1.5 months
⢠6683 emails sent
⢠Received open rate of ~20%
⢠Leads received: 665
⢠Leads filtered out and delivered: 60