Chat with us, powered by LiveChat

Tech Mahindra - Assisting them to target Telecommunications and ISP’s: Account-based Market Intelligence


An Indian multinational technology company, providing Information Technology and Business Process Outsourcing services.

Business Objective

  • To enhance US Telecom and ISP related revenue stream by targeting Digital Transformation products of client
  • To generate content to attract traffic on whitepapers
  • To filter-out right audience from traffic
  • Validate the audience and set the right email / sales pitch to reach out to the prospect
  • Conduct primary research to understand:
    • Pain points
    • Challenges
    • Vendor Selection variables
    • Current vendors
    • Mapping of right set of audience
    • Creation of email and sales pitch
    • Validation of content / analysis


Security and privacy concerns for confidential data

Dynamic Market

  • Technology is the most crucial segment for Digital Transformation market. Using derivatives and sub-set technologies of listed one, DT is expected to impact key end users like Manufacturing, Oil & Gas and Telecom
  • In end-users IT and Telecom segment will grow at CAGR of 9.4% during the forecast period. Whereas Manufacturing will hold the largest revenue cluster.
  • In telecom trends like FTTx and FTTh and rising penetration of IoT will fuel the demand of digital transformation.
  • Digitalizing organizational business functions to serve changing customer preferences and enhance operational efficiency
  • Increasing penetration of IoT and adoption of cloud services


Through our offerings of Business Consulting, Primary Interview Verbatims and Complete Account-based Intelligence we were able to help the client with prospect targeting and garner an entry into the Telecommunications and ISP sector. Using our Due Diligence, we helped in improvising the product positioning.


  • Global Digital Transformation Services Industry Research Report 2021 Segmented by Major Market Players, Types, Applications and Countries Forecast to 2027
  • COVID-19 Outbreak-Global Digital Transformation Market in Retail Industry Market Report-Development Trends, Threats, Opportunities and Competitive Landscape in 2020
  • Digital Transformation Market - Global Outlook and Forecast 2021-2027
  • Global Digital Transformation in Telecom Market Research Report 2021-2025
  • Global Digital Transformation in Healthcare Market Research Report 2021-2025
  • Global Digital Transformation Solution Market Size, Status and Forecast 2019-2025
  • Global Digital Transformation Initiatives in Telecom Industry Market Research Report