An Indian multinational technology company, providing Information Technology and Business Process Outsourcing services.
- To enhance US Telecom and ISP related revenue stream by targeting Digital Transformation products of client
- To generate content to attract traffic on whitepapers
- To filter-out right audience from traffic
- Validate the audience and set the right email / sales pitch to reach out to the prospect
- Conduct primary research to understand:
- Pain points
- Vendor Selection variables
- Current vendors
- Mapping of right set of audience
- Creation of email and sales pitch
- Validation of content / analysis
Security and privacy concerns for confidential data
- Technology is the most crucial segment for Digital Transformation market. Using derivatives and sub-set technologies of listed one, DT is expected to impact key end users like Manufacturing, Oil & Gas and Telecom
- In end-users IT and Telecom segment will grow at CAGR of 9.4% during the forecast period. Whereas Manufacturing will hold the largest revenue cluster.
- In telecom trends like FTTx and FTTh and rising penetration of IoT will fuel the demand of digital transformation.
- Digitalizing organizational business functions to serve changing customer preferences and enhance operational efficiency
- Increasing penetration of IoT and adoption of cloud services
Through our offerings of Business Consulting, Primary Interview Verbatims and Complete Account-based Intelligence we were able to help the client with prospect targeting and garner an entry into the Telecommunications and ISP sector. Using our Due Diligence, we helped in improvising the product positioning.
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